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The event is positioned as knowledge-sharing infrastructure for the industry rather than a SOFTSWISS sales platform. With SOFTSWISS positioned as host rather than presenter, the focus stays on where senior technologists think the industry should be putting its investment and attention over the next six to twelve months.
Dunn pointed out that ICE saw the same demand last year, with the Innovator Challenge alongside Microsoft and keynotes from the likes of AWS and Huawei.
This year, the team is responding with a new initiative, Hall 7. The launch of Hall 7 represents a stronger platform to drive the next phase of iGaming innovation.
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“That combination of proven profitability, established market share and continuity of management materially reduces the execution risk you would normally associate with re-entering a consumer-facing business.”
But, as Robinson warns, the opportunity to enter Africa doesn’t come without challenges.
“It’s profitable, it’s growing and it was for sale from a distressed vendor,” he says. “That combination rarely appears in regulated Europe, where scaling a B2C brand means paying up for customers against Flutter and Entain on thin margins.
What is Leprechaun Goes Wild?
The golden Cleopatra figurehead that once protruded from the bow of Caesars Palace’s famed floating barge lounge has returned to public view.
The restored statue now anchors a 60th-anniversary memorabilia exhibit in the Appian Way shopping arcade at the Las Vegas resort, as first reported by Vital Vegas.
Cleopatra is the latest and most prominent addition to the exhibit, which marks the opening of Caesars Palace on Aug. 5, 1966.