Burning Sun

About Burning Sun

Every resident headliner up and down the Strip either declined or ignored our request. Most likely, the downside of having a working reporter snoop around their private life outweighed any potential upside.

Carrot Top, uniquely, was game.

He had no problem inviting a reporter to his home (alongside his real assistant, Jeff Molitz) to wake him up, or giving us the assignment of procuring a radio-controlled taxi for one of his prop jokes.

What is Burning Sun?

“This agreement strengthens our premium positioning while underlining our long-term commitment to Mexico, a market with an extraordinary passion for the NFL,” said Carlos Sabanza, director of sponsorships and public relations at Codere Online. 

By aligning with the NFL, Codere seeks to leverage marquee live events to boost customer engagement and enhance its offerings through unique fan experiences.

Mexico is one of the NFL’s most important markets outside the United States and a core market for Codere Online.

What is Burning Sun?

“I always found it funny when Colombia was starting, operators were saying ‘players here do not like slots’, as if they have a different DNA. Five years later, they would say, ‘well, they do like slots, but simple slots’. And five years later, they were playing all the usual [slots]. It’s not that they didn’t like slots.

“If someone takes the time to understand what they’re used to playing, what they like, what their history is and take that into consideration, then you can bridge that gap. If operators take that time to understand where players are at, it does make a difference.”

Local operators, meanwhile, have tried to close the gap by strengthening their technology, including working with world-class suppliers.