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What is Ruby Rush?
Rovito, whom NBC Chicago previously reported has alleged ties to the Chicago Outfit, is facing federal charges of operating an illegal gambling business and conspiracy to collect extensions of credit by extortionate means.
He was among 22 people arrested in coordinated raids by the FBI April 29 following a long-running investigation dubbed “Operation Porterhouse Parlay,” which allegedly uncovered links between illegal gambling operations and restaurant networks spanning Northwest Indiana and suburban Chicago.
Grasso claimed he was unaware of the donations before being approached by Patch. He added that his campaign had reported them to the Board of Elections and would be returning them.
What is Ruby Rush?
As has been flagged in previous reports, Regulus highlighted that the top 1% of active customers accounts for almost 50% of black market revenue across Europe. This follows a similar trend across licensed gambling as the report highlights “online gambling is a consumer discretionary expenditure item. This means a large proportion of expenditure is concentrated into a relatively small number of players.”
In its market-specific breakdown, the report noted a “rapid reduction in channelling” in the UK, following the increased use of affordability checks.
The remote gaming duty hike from 21% to 40% in April is also expected to have a significant impact on the black market, with Regulus estimating it could drive the market to be worth up to €1 billion, as consumers choose illegal offerings to access unrestricted bonuses.
How to play Ruby Rush
As seen in many markets, especially in LatAm, local Peruvian brands and their cultural knowledge are facing competition from international operators that often bring bigger scale in terms of technology and capital.
For Ramiro Atucha, founder and CEO of Atucha Strategic Advisory, whether international operators can press home their scalable advantages will depend on how seriously they take localisation.
“When we talk about localisation, we’re not talking about the language or doing a game about Machu Picchu,” he tells iGB. “We’re talking about taking the effort to understand what the history of those players is, what they’re used to.
